New Arrivals from Giovanna Alessandro

New to our Collection

After three long months away from our beautiful brides, Brides by Francesca is so excited to be back – and better than ever! With the most elegant, sexy and unique gowns yet from exclusive designer, Giovanna Alessandro. Sydney brides, if you want to stand out, look no further than Giovanna Alessandro, the Italian designed label exclusive to Brides by Francesca for Sydney brides. Book your consultation now to see these show stopping gowns.

See more of what's happening in store below

New to our Collection

New Arrivals from Giovanna Alessandro

After three long months away from our beautiful brides, Brides by Francesca is so excited to be back – and better than ever! With the…

Sydney Real Bride Diana and Omar

Sydney Real Bride Diana with Husband Omar Diana and Omar were married in January of 2021 at the beautiful Sublime Point just South of Sydney.…

Styling your Dream Wedding Gown – with the team at Brides by Francesca Sydney

BBF Sydney real bride styling
wedding dress styling sydney

You’ve found your dream wedding dress, congratulations! What’s next?
Styling your wedding dress is often a detail that is forgotten about until the last minute, sending brides into a panic. We want to help prevent this by offering our one to one styling service to help you love your wedding look from head (tiara or veil) to toe (comfiest heal recommendations)! And while this may not be possible during lockdown, our stylists are always here virtually to answer any styling questions via email and all your BBF accessories can be purchased simply online.

Here are some of our tips:

BBF Sydney real bride styling

  1. Don’t be afraid to add some colour with your accessories! Bridal does not have to be a solid ivory. Try Vintage Rose earrings by Windsor Bridal Jewellery or add your ‘something blue’ with a unique drop. 
  1. While statement earrings are often our go to, elaborate studs can be just as beautiful! Try pairing this gorgeous Sun pearl stud for $35.00 paired with this Windsor Bridal Jewellery side clip 
  1. A BBF staple: sophisticated headband and a drop earrings. This classic combination is classy yet casual, and our stylists are bound to find a pair that suits you and your dress.

wedding dress styling sydney earring

Have a question about styling your wedding gown? Leave a comment below or email on and one of our stylists will happily share their expertise. 

Read other recent Brides by Francesca blog posts for styling tips, latest news, real weddings and more!

New Wedding Gown Arrivals to Brides by Francesca Boutique Sydney

Beautiful wedding gown Sydney Zavana

New Wedding Gown Arrivals to Brides by Francesca Boutique Sydney

While lockdown has paused the process of finding the dream wedding gown for many, we are very excited to give a taste of the beautiful new gowns to come!

Here, you can browse our gorgeous new season arrivals from some of the best designers Sydney has to offer. Browse new arrivals from White April, Zavana Bridal and Cizzy Bridal Australia.

Brides by Francesca prides itself of the intimate and exclusive experience every bride deserves, under the guidance of our experienced stylists. Sydney brides to be- email one of our friendly stylists at to talk more about how we can help make your dream gown a reality! 

Best friends to bridesmaids to Brides by Francesca Brides

bbf real brides sydney


Sydney bridal store title

Brides by Francesca Sydney Real Weddings

Tell us about your experience finding your dream gown

Tess –  It took me a little while to finally find my dress! It felt like I went to every store in Sydney looking for the perfect one. I had an idea of what I wanted and just couldn’t manage to find one that fit that vision. When I tried my dress on at Brides by Francesca I felt such an immediate sense of relief! It was pretty much exactly what I was looking for and with the help of the store I was also able to customise certain parts to make it even more perfect.

Julia- I had to find a dress within about a week as I had very little time to plan my wedding and had to get a rush order on whichever wedding dress I chose. My stylist Gabrielle was absolutely amazing – she made me feel so comfortable and like everything would be ok, even though I was definitely nervous about the time frame. I tried on a lot of dresses with Gab but fell in love with a Giovanna Alessandro dress and went back two days later to buy that dress. Before I did, I found another GA dress online that BBF stocked so I tried that on. It was even better than the first! It was what I had always wanted, simple but special, long sleeves, modern and everything else! I felt so amazing in it and I bought it then and there.
I’m so happy with my decision – I felt absolutely amazing in my dress, not to mention I’m the first bride to wear GA from BBF!! Gab, Francesca and Lesley made the whole process so easy for me and even though we had to put in the rush order and had less time for alterations, they made me feel so comfortable with the whole process. So happy with my GA dress from BBF!!!
Sydney real bride Tess

How did you choose your bridesmaids?

Tess – My three friends and I have been best friends since high school so it was a no-brainer that it was going to be them. They are the best and most supportive people I know so I couldn’t have done any part of my wedding planning without them.

Julie – It was one of the easiest choices I made! My three best friends from high school – we’ve known each other for almost 20 years now and they’re so beautiful, supportive and fun. I wouldn’t want anyone else standing by my side on such a special day.

Three of the four of us actually got married within about a year of each other, and we were the same group of bridesmaids/bride for each of the three weddings. It’s been so special to stand by their side and have them standing with me.

We’re all wedding day pros now!

Sydney wedding gown
Sydney real bride Tess 2

Tell us more about your wedding planning experience 

Julia- I originally planned my wedding in the UK in September 2020. Obviously, Covid had other plans. We postponed until September 2021, but in February 2021 we had to make the decision to cancel that wedding (that we’d already fully planned!) completely. It was a really tough decision but we didn’t want to wait any longer. We then planned for June 2021 without really thinking how quickly we would have to plan another wedding! (4.5 months). Covid threw another spanner when Sydney went into lockdown on the day of our wedding – we’re just so lucky it happened and in the end I couldn’t have asked for a more perfect day!

Tess and I shared more than a dress shop – we also had the same musician! He was amazing (another way I simplified things for myself).

Tess also had some frustrating covid experiences. She had her wedding canceled a couple of days out in March 2020. It was an incredibly emotional time. Luckily she got everything picked up and moved to December 2020 and it was such a perfect day!

Sydney real bride bridesmaid

What advise to you have for Syndey brides to be?

 Tess – Make sure you surround yourself with people who are willing to help and support you or who will just not roll their eyes at you after you come to them with the thousandth question about the smallest decision! And get recommendations for vendors from people you know if you can! It’s very daunting starting from scratch.

Julia – Don’t sweat the small stuff. It’s easy to become caught up in the detail of things when really it’s the purpose of the day that matters. What helped for me was choosing a venue that could do a lot of the planning so I didn’t need to work with so many different suppliers. Our venue – the Boathouse Shelly Beach – did the food, drink, reception & ceremony venues, flowers, place settings and cake! I also got a photographer and videographer from the same company too. Makes things so much easier!!

Sydney real bride giovanna alessandro
Sydney real bride fun

Sydney Real Bride Diana and Omar



Sydney Real Bride Diana with Husband Omar

Diana and Omar were married in January of 2021 at the beautiful Sublime Point just South of Sydney. Diana wanted to feel like a real-life princess like every girl dreams of for their wedding day. We were elated to make this dream a reality for her, with a beautiful BBF gown with a soft flowy tulle skirt, beautifully beaded V neck bodice, and elegant French tulle veil. Diana has the most contagious smile and gentle nature and made the perfect BBF Bride!

Sydney Real Bride Kristen and Adam

0822 Kristen Adam 13thFeb2021

0272 Kristen Adam 13thFeb2021


Sydney Real Bride Kristen says: ” Francesca and the team were absolutely wonderful throughout the whole process of finding the perfect dress. As I was living in Melbourne at the time and couldn’t fly back and forth, the team were very accommodating at making sure the dress was properly fitted and suited my body shape and found me appointments when I could come to Sydney. I decided to make a few changes to the dress and the team brought to life my dream dress! I can’t recommend brides by Francesca enough!!”

Sydney Real Bride Grace and Dean

Grace and Dean

Sydney Real Bride Grace says:

“I bought my Muse By Berta gown at Brides by Francesca and I had the most wonderful experience from start to finish. The team was so professional, efficient and took the time to remember my choices, helped me narrow down my favorites and give honest opinions. We used their recommended seamstress for alterations, a lady called Cathy, she was absolutely delightful and amazing as well as a perfectionist. Thank you for making this experience such a positive one, I wish I could do it all again. THE DRESS, was THE DRESS! Everyone was absolutely enchanted by it, and I was completely in love – I’ve even worn it around the house since because I can’t let it go. Thank you Francesca for everything! So much real love”