New Arrivals from Giovanna Alessandro

New to our Collection

After three long months away from our beautiful brides, Brides by Francesca is so excited to be back – and better than ever! With the most elegant, sexy and unique gowns yet from exclusive designer, Giovanna Alessandro. Sydney brides, if you want to stand out, look no further than Giovanna Alessandro, the Italian designed label exclusive to Brides by Francesca for Sydney brides. Book your consultation now to see these show stopping gowns.

See more of what's happening in store below

New to our Collection

New Arrivals from Giovanna Alessandro

After three long months away from our beautiful brides, Brides by Francesca is so excited to be back – and better than ever! With the…

Sydney Real Bride Diana and Omar

Sydney Real Bride Diana with Husband Omar Diana and Omar were married in January of 2021 at the beautiful Sublime Point just South of Sydney.…

Styling your Dream Wedding Gown – with the team at Brides by Francesca Sydney

BBF Sydney real bride styling
wedding dress styling sydney

You’ve found your dream wedding dress, congratulations! What’s next?
Styling your wedding dress is often a detail that is forgotten about until the last minute, sending brides into a panic. We want to help prevent this by offering our one to one styling service to help you love your wedding look from head (tiara or veil) to toe (comfiest heal recommendations)! And while this may not be possible during lockdown, our stylists are always here virtually to answer any styling questions via email and all your BBF accessories can be purchased simply online.

Here are some of our tips:

BBF Sydney real bride styling

  1. Don’t be afraid to add some colour with your accessories! Bridal does not have to be a solid ivory. Try Vintage Rose earrings by Windsor Bridal Jewellery or add your ‘something blue’ with a unique drop. 
  1. While statement earrings are often our go to, elaborate studs can be just as beautiful! Try pairing this gorgeous Sun pearl stud for $35.00 paired with this Windsor Bridal Jewellery side clip 
  1. A BBF staple: sophisticated headband and a drop earrings. This classic combination is classy yet casual, and our stylists are bound to find a pair that suits you and your dress.

wedding dress styling sydney earring

Have a question about styling your wedding gown? Leave a comment below or email on and one of our stylists will happily share their expertise. 

Read other recent Brides by Francesca blog posts for styling tips, latest news, real weddings and more!

New Wedding Gown Arrivals to Brides by Francesca Boutique Sydney

Beautiful wedding gown Sydney Zavana

New Wedding Gown Arrivals to Brides by Francesca Boutique Sydney

While lockdown has paused the process of finding the dream wedding gown for many, we are very excited to give a taste of the beautiful new gowns to come!

Here, you can browse our gorgeous new season arrivals from some of the best designers Sydney has to offer. Browse new arrivals from White April, Zavana Bridal and Cizzy Bridal Australia.

Brides by Francesca prides itself of the intimate and exclusive experience every bride deserves, under the guidance of our experienced stylists. Sydney brides to be- email one of our friendly stylists at to talk more about how we can help make your dream gown a reality! 

Best friends to bridesmaids to Brides by Francesca Brides

bbf real brides sydney


Sydney bridal store title

Brides by Francesca Sydney Real Weddings

Tell us about your experience finding your dream gown

Tess –  It took me a little while to finally find my dress! It felt like I went to every store in Sydney looking for the perfect one. I had an idea of what I wanted and just couldn’t manage to find one that fit that vision. When I tried my dress on at Brides by Francesca I felt such an immediate sense of relief! It was pretty much exactly what I was looking for and with the help of the store I was also able to customise certain parts to make it even more perfect.

Julia- I had to find a dress within about a week as I had very little time to plan my wedding and had to get a rush order on whichever wedding dress I chose. My stylist Gabrielle was absolutely amazing – she made me feel so comfortable and like everything would be ok, even though I was definitely nervous about the time frame. I tried on a lot of dresses with Gab but fell in love with a Giovanna Alessandro dress and went back two days later to buy that dress. Before I did, I found another GA dress online that BBF stocked so I tried that on. It was even better than the first! It was what I had always wanted, simple but special, long sleeves, modern and everything else! I felt so amazing in it and I bought it then and there.
I’m so happy with my decision – I felt absolutely amazing in my dress, not to mention I’m the first bride to wear GA from BBF!! Gab, Francesca and Lesley made the whole process so easy for me and even though we had to put in the rush order and had less time for alterations, they made me feel so comfortable with the whole process. So happy with my GA dress from BBF!!!
Sydney real bride Tess

How did you choose your bridesmaids?

Tess – My three friends and I have been best friends since high school so it was a no-brainer that it was going to be them. They are the best and most supportive people I know so I couldn’t have done any part of my wedding planning without them.

Julie – It was one of the easiest choices I made! My three best friends from high school – we’ve known each other for almost 20 years now and they’re so beautiful, supportive and fun. I wouldn’t want anyone else standing by my side on such a special day.

Three of the four of us actually got married within about a year of each other, and we were the same group of bridesmaids/bride for each of the three weddings. It’s been so special to stand by their side and have them standing with me.

We’re all wedding day pros now!

Sydney wedding gown
Sydney real bride Tess 2

Tell us more about your wedding planning experience 

Julia- I originally planned my wedding in the UK in September 2020. Obviously, Covid had other plans. We postponed until September 2021, but in February 2021 we had to make the decision to cancel that wedding (that we’d already fully planned!) completely. It was a really tough decision but we didn’t want to wait any longer. We then planned for June 2021 without really thinking how quickly we would have to plan another wedding! (4.5 months). Covid threw another spanner when Sydney went into lockdown on the day of our wedding – we’re just so lucky it happened and in the end I couldn’t have asked for a more perfect day!

Tess and I shared more than a dress shop – we also had the same musician! He was amazing (another way I simplified things for myself).

Tess also had some frustrating covid experiences. She had her wedding canceled a couple of days out in March 2020. It was an incredibly emotional time. Luckily she got everything picked up and moved to December 2020 and it was such a perfect day!

Sydney real bride bridesmaid

What advise to you have for Syndey brides to be?

 Tess – Make sure you surround yourself with people who are willing to help and support you or who will just not roll their eyes at you after you come to them with the thousandth question about the smallest decision! And get recommendations for vendors from people you know if you can! It’s very daunting starting from scratch.

Julia – Don’t sweat the small stuff. It’s easy to become caught up in the detail of things when really it’s the purpose of the day that matters. What helped for me was choosing a venue that could do a lot of the planning so I didn’t need to work with so many different suppliers. Our venue – the Boathouse Shelly Beach – did the food, drink, reception & ceremony venues, flowers, place settings and cake! I also got a photographer and videographer from the same company too. Makes things so much easier!!

Sydney real bride giovanna alessandro
Sydney real bride fun


There’s something utterly exhilarating about eloping to a hidden paradise. Surrounded by the simplicity and silence of the coastline and timelessness of nature. COASTAL ESCAPE in Koh Yao Noi, Thailand, is the perfect location for an intimate exchanging of vowels and Sydney Wedding photographer SHERI MCMAHON has depicted that perfectly here with plenty of natural textures and enviable beach settings. I AM FLOWER designed bouquets of fresh white orchids and exotic anthuriums to shape and elevate the soft pastel tones and metallic gold table décor. Model bride Julia wears a gown with a plunging back by BERTA, and their infectious happy vibes made for amazing wedding day portraits in this picturesque setting.

A heartfelt thank you to Sydney Wedding photographer SHERI MCMAHON for sharing this beautiful elopement inspiration with us from Thailand. Sheri is Australian based with a love for fine art film wedding photography. She is inspired by natural light, European architecture, incredible scenery and adores photographing intimate moments and authentic unique love stories. Her approach is soft and subtle. “Film is flawless, it captures light, skin tones and romance beautifully.” With a huge passion and love of travel she’s always happy to travel to capture your magical day. You can see more of her portfolio in our VENDOR GUIDE HERE.


BERTA Evening line trunk show in NYC

The new BERTA 2019 evening line was just recently published, via sneak peeks on social media, and it has already become a worldwide phenomenon. Praises from wall to wall, as well as major celebrities such as Priyanka Chopra and Golden Barbie who already chose to wear dresses from this cutting edge collection.

Now, this celebrity favorite collection is finally making its debut at an exclusive trunk show event at Brides by Francesca.

Email us for more information now  –

BERTA Style 19-66

BERTA Style 19-86

BERTA Style 19-81

BERTA Style 19-69

BERTA Style 19-76

BERTA Style 19-53

BERTA Style 19-70

BERTA Style 19-82

BERTA Style 19-55

Recap: BERTA NYBFW F/W 2019 Runway Show

The F/W 2019 BERTA runway show featured a tantalizing collection of chic silhouettes, full glam embellishments, and delicate capes. The beautiful Israeli supermodel, Neta Alchimister, opened the show with one of the groundbreaking BERTA styles, a short feathered full on glam dress. The room was full of energy and excitement as each model walked down the runway. This was a standout collection that completely broke the internet. Buzzing all throughout social media some of the top editors, bloggers, and press were in awe of the alluring collection. Drama, romance, and glam this runway show proves time and time again why BERTA is the most sought after bridal designer in the world.

Photo by Collin Pierson

Photo by Ben Abarbanel

Photo by Ben Abarbanel

Photo by Ben Abarbanel

Photo by Ben Abarbanel

Photo by Ben Abarbanel

Photo by Ben Abarbanel

Photo by Ben Abarbanel

Photo by Ben Abarbanel

Photo by Ben Abarbanel

Photo by Ben Abarbanel

Photo by Ben Abarbanel

Photo by Anton Oparin

Photo by Easellecho

Photo by Easellecho

Photo by Easellecho

Photo by Easellecho

Photo by Anton Oparin

Photo by Collin Pierson

Photo by Collin Pierson

Photo by Collin Pierson

Photo by Easellecho


Hair: @love_amika @naeemahlafond

Headpieces: @mariaelenaheadpieces

Makeup: @stilacosmetics @charlieriddle

Shoes: @shoedazzle

Photographer: @collinpierson

Videography: @top_fashion_photographer

Recap: BERTA bridal NYBFW Showroom

One of the most anticipated moments are getting to see the beautiful BERTA creations up close and personal. The showroom that followed the immensely successful and praised BERTA runway show, in which all the new BERTA lines were presented to retailers and buyers from all over the world, was encouraging in every way possible. The collections on display were the praised BERTA Athens Collection, MUSE Barcelona collection and the new PRIVEE’ collection. All three lines created a buzz worthy event that continued its way thru social media. The new lines were accepted with much love and enthusiasm, and they will soon make their way to authorized retailers; stores all across the globe.

BERTA Style 19-101. Photo by Joy Strotz for Ceremony Magazine

BERTA Style 19-113. Photo by Joy Strotz for Ceremony Magazine

BERTA NYC Flagship showroom. Photo by Joy Strotz for Ceremony Magazine

Nir Moscovich, the BERTA Fashion House director, and his team. Photo by Joy Strotz for Ceremony Magazine

BERTA Styles 19-101, 19-103, & 19-107. Photo by Joy Strotz for Ceremony Magazine

The BERTA NYC showroom entrance in SoHo, Manhattan.

Nir Moscovich, the BERTA Fashion House director, and his team.

Inside the BERTA NYC showroom for NYBFW appointments.

BERTA PRIVE’E style 19-P10.

BERTA Styles 19-112, 19-105, & 19-104


BERTA Styles 19-103, 19-107, & 19-101

BERTA Styles 19-113, 19-110, & 19-111

BERTA styles 19-103 and 19-101



Location – BERTA NYC Showroom @bertanyc

MUAH – MH Hair & Makeup @mghairandmakeup

Flowers – Brenton Wolf Design @brentonwolfdesign

Photography – @joystrotz for @ceremonymagazine

Jessica Couture

New Zealand Couturier – Jessica Couture stuns at the Brides by Francesca Trunk show 26-28th of October.

The new 2019 collection beautifully compliments the modern bride.

Romantic laces and silhouettes complimented with edgy modern designs.

Jessica Couture knows how to make a woman feel beautiful on their big day and we are excited to bring you these dresses instore for you to try before they become available in stores at the end of the year.

Make an appointment instore now to try this exclusive collection for yourself –