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Meet Our Designers

Every bride is unique. That's why at Brides by Francesca, we stock a wide range designers and labels to ensure that we cater to every bride's unique style, vibe, shape, size, and budget!

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Jack Sullivan, former ski instructor turned bridal designer, was born and raised in Brisbane, Australia. As son of internationally renowned and award-winning bridal designer, Wendy Sullivan, Jack's life has always been heavily entrenched in the fashion and design industry.

After years of studying design under Wendy's guidance, Jack has created his own unique flair, which reflects a combination of old-fashioned elegance and modern-day playfulness.

He is well-known for his unique use of fabric and his talent for customising to every bride's desire. An atypical bridal designer, Jack's irrepressible good humour and charisma are evident through every facet of his work.


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Wendy Sullivan began designing her exquisite gowns under the Airs and Graces label back in 1983. This was the launch pad for her signature style, featuring eclectic hand dyed laces pieced together to create “one only”  evening gowns. This very feminine look naturally flowed into bridal design, creating her true passion for bridal wear which has seen Wendy become one of the states most loved designers under the Brides Desire label.

​Wendy continues to devote all her time to design and travel, focusing purely on the excellence and signature styling of her collections.



Purple Fox Bride is the latest from Creative Director, Paul Fox. Grandson of bridal industry icon, Jean Fox, Paul is known in the bridal industry for his quirky and charismatic personal style. 

This latest project brings together plenty of fresh ideas, commercial design, and a team of talented bridal professionals.

The Purple Fox Bride collection is designed and developed with real brides in mind. The gowns are both 'on trend' and flattering beyond expectation.



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Gilded Rose is part of the Fox Bridal Group, designed with you in mind.

Under the careful curation of Creative Director, Paul Fox, the Gilded Rose collection epitomises the romance, quality, and luxury that the Fox Bridal heritage is renowned for. 

The collection features the softest tulle, chiffon, crepe and satin, with delicate lace and crystal detail to create a beautiful finish. And not to mention, the perfect fit for every bride.


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Established in 1932, this 3rd generation Australian brand continues Jean's commitment to "making brides beautiful". The Jean Fox signature is synonymous with quality and sophistication. 

Luxurious fabrics, exquisite lace and the unmistakable sparkle of Swarovski are never far away - Jean Fox is more than just a gown, it's an experience.


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DAMA Couture are a young and emerging brand, making a name for themselves within the bridalwear space. They are a family firm, run by a couple with big dreams. All of their dresses are produced in-house in their atelier in Poland, 

Authentic hand-crafted dresses by fine artisans for confident, independent, creative and worthy women.


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Inspired by the chic, confident bride, the new Malone Collection by Sottero and Midgley focuses on provocative open backs paired with lavish fabrics and elaborate beading that will have heads turning.

Sottero and Midgley embodies elegance and glamour; an artful blend of refined styling and eye-catching drama. These divine gowns celebrate simplicity with a contemporary twist, befitting a glamorous, avant-garde bride.



Lesley Margaret (“Maggie”) Webster assumed the name of “Maggie Sottero” in honour of her great grandmother. Her legacy continues to honour Maggie Sottero’s five-generation legacy of passion artistry, and innovation in the wedding industry.

Every bride deserves to feel exceptional on her big day, whatever her style, budget, and wedding vision. This is the philosophy behind every gown Maggie Sottero's collections.


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